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Should You Build a Professional Looking Website Or Not?
If you're selling expensive medical supplies then you would most likely get a better response with a professional looking website that people in that profession are accustomed to seeing.
For many of the products that most Internet Marketers are promoting, a more personal approach often works better, particularly if you have created the site to look like it is there to help people rather than sell to them.
Having comments on the site reinforcing the benefits of the product that you're talking about, can have a dramatic impact on your conversion rates.
When people see the opinions of others it helps to give them a sense of security knowing that they will be making the right decision buying the product that you have on offer.
Internet Marketers will often become a little blaze when seeing testimonials because we see this all the time in the product launches that appear on such a regular basis, however people outside of the Internet Marketing Niche have not been over exposed to all the marketing tactics and they like to see this information.
Even in the Internet Marketing niche, most people will still look for trusted names before they will make a decision to buy or not.
Whether the people giving the testimonials have actually looked the product or not is irrelevant because their names are there and their reputation is on the line of the product doesn't live up to expectations.