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How Superior Keyword Research May Protect Your Website From the Wrath of Google
The quality of your keyword research affects everything from the level of website traffic, to your levels of social media engagement, to your sales conversions online.
By identifying the keywords that your ideal prospects use and designing your content strategy around those keywords, you help the search engines send the exact right people to your web properties.
Even in the context of social media, you can only attract the most word-of-mouth by sharing content and lifestyle around particular keywords.
In the paragraphs below I will share how mastery of keyword research can help you avoid a particular kind of search engine optimization (SEO) mistake - search engine spamming.
Google and Search Engine Spamming The Google search engine (SE) is the leading search engine online today and it represents perhaps the most powerful free way to sustainably attract hundreds and even thousands of people every day to your website.
The SEs give people a simple way to sort through the over 1 trillion web pages and find yours.
Making sure that your web pages are clearly keyword-focused will maximize your chances of getting great results from the search engines.
However, to leverage the power of Google and the others, there are some rules you have to keep to.
In their drive to quickly increase the rankings of their pages, some webmasters unwittingly get their web pages (and web sites) penalized.
They do this by creating their web content in a way that Google interprets as an attempt to manipulate the search engine results.
Keyword Density Spam Keyword spamming describes all attempts by webmasters to manipulate the search engine programs into ranking their websites higher and faster than they otherwise would.
The key word here is "manipulate".
One of the earliest ways people found to confuse an earlier generation of search engines was with keyword stuffing.
Google describes keyword stuffing as "the practice of loading a webpage with keywords in an attempt to manipulate a site's rankings in Google's search results".
Keyword stuffing often results in website content that is hard for visitors to read and fall in love with.
And since search engines are working hard to bring quality relevant content to the top, they will penalize you and your ranking will drop if you seem to be stuffing your page.
Keyword density is a metric that successful webmasters have developed to make sure that the website pages do not run afoul of Google guidelines.
The small business website solutions I recommend most often has a built-in SEO guidance tool that tells you if you have used your target keywords one too many times.
How keyword research mastery helps you prevent penalty Experienced webmasters not only identify the popular search terms of their target online audience, they also combine their superior market knowledge with the right SEO tools to generate a lot of synonymous search terms.
Without stuffing their web pages, they end up with engaging, relevant and traffic-generating content that move their websites up the rankings.
Having access to the right webpage SEO tools can also give you protection from less obvious mistakes with your keyword density.
For instance, keywords hidden within the html script of your web page can end up counting against you without your knowledge.