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The Best Way to Utilize PPC Advertising to Increase Business With a Small Marketing Budget
To take advantage of this opportunity, you sign up with a search engine, such as Google or Yahoo, and submit an advertisement that is a few lines, and includes a link to your website.
You then select the keywords that will make your advertisement show up when they are searched for.
If someone searching sees your advertisement, and clicks on it, then you will pay for that click.
The cost per click varies, and you can often set it yourself, though this impacts the visibility of you advertisement.
PPC advertising can be incredibly effective, if you do it properly.
First, your short advertisement should contain a benefit for the customer (such as highly discounted something or other, et cetera), and an action for them to take (such as take advantage now, et cetera).
Finally, once your advertisement is clicked, you need to make a sale for it to be beneficial.
As such, you should ensure that you immediately offer something of value to the potential customer.
A great sales letter is another way to reel customers in.
PPC advertising is very effective if you can hook your customers after they click.
If you go about it properly, then you will definitely get a great return.
Because of the low cost, this is one of the least expensive marketing tactics you can use, and it can offer a very high return.
It is possible, for example, to pay around $1 for a click, and that customer to spend $50 on your website, which is a phenomenal return.