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Does Your Trade Show Advertising Take Full Advantage Of The Internet?
Use Your Own Website
Many businesses these days will post a simple banner ad or title tag on their company website that announces they will be attending the next big tradeshow or convention and then forget about it. If this is your approach, you're neglecting valuable trade show advertising possibilities that are free of charge. Take the time to craft an entire page (or more) that details the event and has all of the information readers will need to easily find you on the convention floor, including your booth number, a map of the venue's floor and even a QR code that links to the venue's own website.
Work With Your Trade Show Design Company
Don't be afraid to approach the company that is designing or updating any booth materials such as table top displays and bannerstands. If you mention that you are using the Internet as a marketing tool, they should be able to suggest powerful tie-ins such as QR codes on your bannerstands that will link to your business website or product page. They may suggest ways to maximize your trade show advertising by using additional cross-over marketing tools that will effectively link your exhibit to information on the Internet. The most successful trade show design firms stay on top of market trends and will have cutting-edge ideas your business can utilize.
Issue Press Releases
Press releases are most successful when they hold genuine, newsworthy information that PR distribution sites will be happy to distribute to their many clients. Make sure your press release has an attention-grabbing headline such as, "XYZ Company Launches New Product Line at ABC Industry Conference." Did your firm hire a trade show design company to revamp your displays? Trumpet the news with a headline that announces, "XYZ Company Is Ahead of the Curve with New Tradeshow Design Features at Annual Conference." Once you've made sure your press releases have relevant information, send them not only to PR feed services, but to industry journals and organizations. Don't forget to include your contact information as well as the days and dates you'll be available at the event.
Go Old School With E-Mail Invites
The simplest forms of Internet advertising are sometimes neglected. Comb through your list of leads and come up with a list of customers and potential customers that you feel will be interested in the next industry event and send them invitations to visit your booth. You can add a coupon for a small gift that's only available to those who bring in a printed copy of their invitation or a QR code that will match with one on your bannerstands.
There are many ways to use e-mail invitations to increase traffic flow; talk to your trade show design company for more ideas. If you work closely together, your bannerstands and displays can become advertising gold both on the venue floor and on the Internet.